Priyanka Chauhan appointed as vice president– Ajio Luxe at Reliance Brands Limited

MUMBAI: Priyanka Chauhan has stepped into the hot seat as vice president of Ajio Luxe, the premium arm of Reliance Brands Limited. Her mission: to supercharge growth and polish the luxury shopping experience at one of India’s fastest-growing online fashion destinations.

Reliance Brands, part of the Reliance Industries empire, has built a formidable presence across apparel, footwear and lifestyle categories. Its sprawling portfolio of international partnerships covers everything from casual wear and handbags to food and children’s fashion, cementing its status as a retail heavyweight across the subcontinent.

Chauhan arrives with serious firepower. Over a decade in the trenches of retail, e-commerce and omnichannel operations she has sharpened her skills at Bestseller India, where she ran marketplace, omnichannel and quick commerce for Jack & Jones, Vero Moda and the broader Bestseller stable. Before that, she cut her teeth at Ritu Kumar, Snapdeal and Gap Inc., shepherding brands like Old Navy across global markets.

Her credentials run deep: degrees from the Indian Institute of Management, Kozhikode and NIFT Hauz Khas provide the academic backbone to her hands-on expertise.

Now, with luxury retail in India hitting its stride, Chauhan has the platform—and the pressure—to deliver. The bet is that her blend of digital nous and retail chops will keep Ajio Luxe ahead of the pack.