Applications
Principals discuss ’emotional wellbeing’ through Teno App
MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of their unique series, which will be an open forum for lead industry conversations on various issues that impact school children.
The event will host over 150 school principals from across Mumbai, New Mumbai and Kalyan alongside well-known educationalists and child psychiatrists. There will be an elite panelist of veterans from the education sector who will deliberate on the theme for the discussion. The discussion will also dwell on how schools can adopt technology to identify and tackle this menace among the student community and create an amicable environment for emotional wellbeing and bridge the communication gap between the school and parents.
Talking about this initiative, Teno App vice-president Anurag Dixit said, “A child spends most of the active time of the day in school and hence it is imperative that schools have the right environment and infrastructure to accentuate the overall growth and well being of the child. We often read about heart-wrenching incidents of self-harm among students due to depression and it is critical that we have a forum to discuss the ways to mitigate the perils of this illness. We work with schools across the country offering an easy and efficient mobile App to facilitate communication between parents and schools. This helps us leverage our connect to create a platform for like-minded educational experts to discuss pertinent issues among school children.”
It is always better to pre-empt circumstances rather than waiting to take curative measures once an unfortunate incident occurs. Children nowadays are influenced, not only by peers but also face cyber pressure, which often misleads them to feel inferior. This is one of the key reasons that leads to emotional trauma and disrupts their mental wellbeing, causing them to resort to unhealthy measures. It is difficult to wean away a child from technology and modern day lifestyle habits but one can mitigate the risk of the child suffering mental stress, by ensuring timely intervention and conversations. It is important for schools and parents to shift conversations beyond functional PTA meetings or report days, and be more accessible to each other, despite the hectic urban lifestyle. Use of school apps like Teno App helps achieve this objective without any hassle
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
