iWorld
Prime Video adds star power as Moviesphere plus lands in India
MUMBAI: For Indian streamers, December just got its own blockbuster twist Prime Video has rolled out the red carpet for Moviesphere plus, Lionsgate’s premium entertainment service, now available as an add-on at an introductory Rs 399 per year (for the first three months, renewing at Rs 699). And with it arrives a universe of Hollywood heavyweights, cult classics and prestige TV, all tucked neatly into the Prime Video experience.
If your watchlist has been crying out for big-screen drama, quirky comedies or old-school favourites, Moviesphere plus is delivering the works from The Hunger Games: The Ballad of Songbirds and Snakes and Borderlands to long-loved titles like P.S. I Love You, Juno, Prisoners, The Princess Bride, and Jackie Brown. Not to be outdone, the TV lineup packs in fan favourites such as Mad Men, Weeds, Black Sails, Anger Management, and the brand-new season of The Rookie (Season 7).
The partnership marks another strategic push by Prime Video to become the country’s most convenient hub for premium streaming. “We are delighted to launch Moviesphere plus as the newest addition to our add-on subscriptions,” said Prime Video Ads India head of marketplace (add-on subscriptions & movie rentals) Gaurav Bhasin. “Prime Video’s add-on subscriptions have become a powerful launchpad for international streaming services and studios. This collaboration brings Moviesphere plus’s robust Hollywood repertoire to viewers across India.”
And for customers already juggling a merry mess of logins and forgotten passwords, the add-on setup promises nothing short of sanity. Prime Video’s integrations offer:
● No-hassle login & billing – one password, one bill, one home.
● Unified discovery – browse, search and get recommendations across all subscribed add-ons, without switching apps.
● Cross-service features – a single watchlist, one downloads library, and uniform data controls across all subscriptions.
● More choice – access to 30 OTT services and thousands of additional titles, now including Moviesphere plus.
With global studios increasingly eyeing India’s booming streaming base, Prime Video is doubling down on its “all-you-can-stream” strategy and Moviesphere plus is the latest proof that the platform wants to be both your multiplex and your remote control.
For now, the curtain rises at Rs 399 a year, making Moviesphere plus one of the most competitive Hollywood offerings in the country. And for film lovers at home, that’s a plot twist worth streaming.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
