iWorld
Prerna Lisa spills the beans on her Valentine’s Day experiences
Mumbai: – Amazon miniTV, Amazon’s free video streaming service released a rom-com series, Badi Heroine Banti Hai. With a remarkable rating of 8.2 stars on IMDB, the series deftly depicts the essence of romance, drama, thrill, and mystery. It chronicles the journey of Kajal, a small-town girl who relocates to Mumbai to intern at Veer Singhania Designs, a prestigious fashion label run by Advait Singhania, in pursuit of her dreams. Kajal’s life takes an unexpected turn when Advait’s father, Veer Singhania, names her the heir to his company. This marks the beginning of a love-hate relationship between Kajal and Advait, two personalities so opposite that they are inevitably drawn to each other.
Talking about her rom-com series, Prerna Lisa, who essays the character of Kajal, spilled the beans on her Valentine’s Day experiences from her teenage days. She revealed, “Actually, I am not a person who celebrates Valentine’s Day. But it used to be fun back in school days. I used to get to know about all the patch-ups and breakups in that one week. I was not in a relationship then, but my friends and I used to really enjoy watching other people celebrate Valentine’s Day.”
Adding to this, Rajeev Siddhartha, who plays the heartthrob CEO Advait Singhania in the rom-com series spoke about his favourite rom-com series, he said, “I have seen countless rom-coms in my life. But the approach of Badi Heroine Banti Hai is a fresh take on the genre. As an actor, when I first read the script, I was taken by surprise over and over again. It’s one of those series where the audience won’t be able to predict what will happen next. Badi Heroine Banti Hai is definitely my favorite”.
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in key roles. The series is now streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and on Play Store.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
