Kids
Powerful Greetings introduces Disney-themed line in 2006
MUMBAI: Powerful Greetings, which produces a unique all-in-one battery and self-adhesive gift tag accessory, is launching a new Disney-themed line that will bring magic to consumers nationwide.
In addition, the company’s Disney line will debut in February at the American International Toy Fair in New York City. This event is the largest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries are expected to attend.
Powerful Greetings will expand its line of batteries featuring Disney characters to include Tinker Bell and characters from the upcoming Disney presents a Pixar film Cars. The line currently features Disney Princess, Winnie the Pooh and Power Rangers.
“The Disney character line is timeless, and growing with new characters that are quickly becoming classics. We’re extremely pleased to grow our line with such cherished characters that kids and adults can enjoy anytime, anywhere,” said Powerful Greetings president Pam Turkin.
Powerful Greetings not only enhances fun and function to just about any gift, its batteries also feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful Greetings card serves as a “to/from” gift tag, giving each package an attractive, personalised feel.
“We’re excited to work with Powerful Greetings on this new line that is a great stand alone item as well as one that complements the perfect Disney gift,” said Disney Consumer Products senior manager hardlines category Rona Goldman.
The Disney-themed line, along with holiday, birthday, and congratulatory Powerful Greetings themes will debut in the first quarter of 2006. “Powerful Greetings is aligned to the Disney tradition of creating fun, high-quality, family-friendly products. The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base,” added Turkin.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
