iWorld
Poll schedule on social media shows unprecedented reach
NEW DELHI: The impact of the social media and mobile apps became evident when the live-streaming of the Election Commission of India’s press meet on 4 January 2017 to announce the dates of elections in five states reached unprecedented figures.
The press conference by the ECI was live-streamed on the Information and Broadcasting’s YouTube channel and on the Facebook Pages of Press Information Bureau, the Ministry, and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well.
The actual figures of the reach of the relevant information on the ECI Press Conference the among the Citizens are as follows:
(Figures as on 7:00 PM, 4 January, 2017)
Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on Assembly Election Schedule.
On Facebook, the 5 posts achieved a Total Reach of over 5,24,000 people, 1,219 Likes and 140 Shares.
The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4,95,000 people.
A total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle. These were re-tweeted 1,448 times and 550 favourites were achieved.
The Live Stream of the ECI Press Conference on YouTube achieved 1,700 views.
Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 650,000 impressions (views), 4,140 re-tweets and 951 favourites, as of now.
The live-streaming of the event on PIB’s Facebook page has reached 3,04,000 people and fetched more than 800 views.
In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 100,000 video views and reached over 1.3 million people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)
On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct.
The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 2.12 million and 2.01 million respectively.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
