Kids
Pogo’s fourth original production ‘Bam! Bam! Bam! Gir Pade Hum’ to debut on 18 September
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MUMBAI: Pogo is all set to launch its fourth original production- Bam! Bam! Bam! Gir Pade Hum on 18 September at 11:30 am. The other three original productions are Prime Pogo; Pogo Amazing Kids Awards and M.A.D (Music, Art and Dance). Bam! Bam! Bam! Gir Pade Hum is a high-energy game show targeted at kids and their families and is produced by Optimystix Entertainment India. The show is based on Initial Endemol’s original show called I’m Still Standing.  Hosted by Javed Jaffery and Pogo’s very own Chinu Vaze, Bam! Bam! Bam! Gir Pade Hum promises to be full of laughs and offers participants the chance to win great prize packs. |
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Turner International India managing director Anshuman Misra said, “This is a proud moment for all of us at Pogo. The channel’s list of accomplishments continues to grow – from securing the number two position among kids’ channels after Cartoon Network to institutionalising India’s first televised awards dedicated to kids to announcing its fourth premium, original production in India – Bam! Bam! Bam! Gir Pade Hum, Pogo has consistently kept its promise of providing Indian kids, a destination they own and call ‘It’s My TV’.” He further added, “Ratings have revealed that shows with a combination of physical challenges and comic moments resonate high among Indian audiences. Bam! Bam! Bam! Gir Pade Hum successfully combines these elements and I am positive will once again set the tone for future original productions targeted at kids.” Drawing on Turner’s extensive market knowledge, positive viewer feedback and research, Turner, in collaboration with Initial Endemol, customised the idea to make it relevant for Indian audiences. If a game show full of four feet tall mangoes, giant ear buds, walking sandwiches, duelling bananas, a pizza-eating sumo wrestler, human parachutes, a mobile phone goalie, wickets that take the runs while the batsman watches and 40 gallons of gloop is your idea of fun, then the viewer will fall over, laughing with Bam! Bam! Bam! Gir Pade Hum! With an easy to follow format that kids and their families will be sure to enjoy, Bam! Bam! Bam! Gir Pade Hum’s every episode is split into four segments and with each round, the level of difficulty and the points to be scored, increases. Even in the last round, you can never be sure which team will finally win! The teams go through a number of crazy challenges that will attempt to knock them off their feet with loads of fun-filled thrills and spills. While one team tries hard to accomplish the hilariously difficult task they’re attempting, the other team tries even harder to make them all fall down. To promote Bam! Bam! Bam! Gir Pade Hum, Pogo has created an integrated marketing campaign that includes extensive media such as print advertising in kids’ and trade magazines, television promos, web-based promotions including mailers, banners and alerts. In addition, a school contact programme will be undertaken to reach out to close to 250,000 children across the country. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
