Kids
Pogo powers up for Little Singham’s birthday bash with action, dance and dhamaka
MUMBAI: This August, Pogo is all set to celebrate the birthday of India’s beloved young supercop, Little Singham, with grand celebrations blending action, emotion, and excitement. As one of the most iconic characters on POGO, India’s homegrown kids’ entertainment channel, Little Singham will be at the heart of a high-voltage, multi-platform campaign designed to delight kids and families across the country.
Kickstarting the celebrations, POGO has released a new promo featuring dynamic visuals and energy-packed moments, showcasing the essence of Little Singham, his courage, loyalty, and never-give-up spirit. The promo with a specially choreographed ‘hook step’ is also introduced to encourage fans to join in the celebrations and showcase their love for Little Singham across social media platforms.
Warner Bros. Discovery Head of Factual Entertainment, Lifestyle & Kids, South Asia, Sai Abishek said, “Little Singham is more than just an icon; he stands for courage, confidence, and positivity, making him a true role model for millions of children across India. In the last eight years, Little Singham, its universe, and stories have uniquely and deeply touched kids and families, becoming a milestone for POGO and Warner Bros. Discovery. We remain committed to further building the beloved Little Singham universe that continues to resonate with kids and families.”
Warner Bros. Discovery, head of marketing, South Asia, Janhavi Vyas added, “This campaign has been designed to be an exciting, multi-touchpoint experience that resonates with kids both on and beyond the screen. From high-energy content to immersive on-ground activations, we are thrilled to bring fans closer to Little Singham in fun and meaningful ways.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
