Kids
POGO India’s Chhota Bheem and Little Singham’s crossover ‘Aag Aur Pani Ki Takkar’ breaks records
Mumbai: POGO, India’s homegrown kids’ entertainment channel, is kicking off 2024 with an exciting milestone for its flagship production Chhota Bheem and Little Singham’s debut crossover movie ‘Aag Aur Pani Ki Takkar’ that became the ‘No. 1 movie of 2023’. Leading the charts in kids’ entertainment, the epic showdown broke records with its exclusive premiere in Hindi, Tamil, Telugu, Kannada, Malayalam, and Marathi. The high-stakes saga pegged the dynamic duo against each other for the first time in television history, leaving the world’s fate in the balance.
Celebrating the success of the movie, Uttam Pal Singh, Head of Kids Cluster – South Asia, Warner Bros. Discovery, said, “2023 has been a landmark year for POGO and its culmination with an exhilarating milestone for us and our partners Green Gold Animation and Reliance Animation has set the stage for a successful 2024. We jointly brought together the mightiest heroes of kids’ entertainment – Chhota Bheem and Little Singham, in a historic cross-over adventure loved abundantly by the fans. With extraordinary teams and talents converging, the visionary concept resulted in the record-breaking viewership phenomenon of ‘Aag Aur Pani Ki Takkar’.”
“We’re thrilled by the success of our partnership with Green Gold Animation, Rohit Shetty Picturez, and POGO. We had aimed to create a never-seen-before event for our fans with ‘Aag Aur Pani Ki Takkar’ that captivates audiences of kids and families with its thrilling narrative, action sequences, and unexpected twists”. Reliance Animation’s CEO Tejonidhi Bhandare, expressed, “We hope to collaborate again in the future and replicate this success for our loyal fan base.”
Green Gold Animation CEO & founder Rajiv Chilaka shared his excitement about movie’s success, stating, “‘Aag Aur Pani Ki Takkar’ takes Chhota Bheem fans on a unique journey, leading to a dramatic confrontation with the world of Little Singham. The record-breaking love for this movie is a true testament for creative storytelling and Chhota Bheem’s expanding reach. We are excited to take this unique clash of Titans of the Toonworld forward and continue creating magic for our audience.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
