iWorld
PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020
NEW DELHI: Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi, actor Sonu Sood, and comedian Kunal Kamra, all of whom accounted for a total of over one crore impressions on Twitter in the month of October.
Key highlights of the first report include the remarkable rise of Tejashwi Yadav, who clocked over 1.24 million engagements in October, overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. PM Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million impressions.
Sonu Sood, who was dubbed ‘messiah of migrants’ at the peak of the Covid2019 pandemic, topped Twitter engagement among Bollywood stars with a phenomenal 2.4 million engagements. Shah Rukh Khan was at second position with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was in third place, and Anupam Kher with 4.74 lakh engagements came in fourth. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at fifth position with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements.
Controversial stand-up comic Kunal Kamra topped the list of comedians with 1.1 million engagements. Kamra, a frequent and favourite target of brickbats from certain sections of social media, is active on Twitter where he posts his frank takes on hot-button issues, often laced with his signature pithy humour. Recently, he was in the news for a series of tweets taking aim at the Supreme Court and the bench of judges who granted bail to Republic TV editor-in-chief Arnab Goswami in an abetment to suicide case.
The IPL was the flavour of the season for cricketers and it comes as no surprise that India captain and expectant father Virat Kohli scored the highest Twitter engagement, with 2.4 million impressions. Suresh Raina was at second position with 1.9 million engagements. Former stars Sachin Tendulkar at third position, Harbhajan Singh at fifth position, and Virendra Sehwag at sixth position, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator, is also hugely popular and ranked in the fourth place with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers.
In the intensively competitive journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. AajTak’s Rohit Sardana was at second position with 1.1 million engagement, followed by Sushant Sinha with 1.05 million impressions. Veteran journalist and India Today’s consulting editor Rajdeep Sardesai came in at number eight with 6.6 lakh engagements, and Rana Ayyub was at sixth position with 7.6 lakh engagements.
In the business leaders category, Anand Mahindra towered over others with over 4 lakh engagements. RPG Groups chief Harsh Goenka was at second position with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of Xiaomi and RealMe’s Madhav Sheth were at third and fourth position respectively with 1.5 lakh and 1.1 lakh engagements. Wipro Chairman Rishad Premji with 49,000 engagements was at fifth position, Biocon’s Kiran Mazumdar-Shaw with 41,000 engagements at sixth position, Marico’s Harsh Mariwala with 24,000 engagements is at seventh position, Micromax co-founder Rahul Sharma with 19,000 engagements at eight position and chairman of JSPL and former MP, Naveen Jindal with 16,000 engagements is at ninth position. Google’s Global CEO Sundar Pichai with 15,000 engagements is at tenth position.
This is the first time social media analytics for Twitter engagement across 20 categories have been done on a daily, monthly basis in a transparent manner. The categories whose Twitter engagement have been analysed include politicians (party-wise), journalists, business leaders (founders & investors), sportspersons (cricket and other sports), movie stars (Bollywood and regional), authors, chefs, and comedians.
Here are the winners from some key categories:
1. Politicians – Narendra Modi – 72,15,913 Twitter engagements
2. Bollywood – Sonu Sood – 24,36,601 Twitter engagements
3. Business Head – Anand Mahindra – 4,08,882 Twitter engagements
4. Cricketer – Virat Kohli – 24,65,918 Twitter engagements
5. Sports Star (non-cricket) – Vijender Singh – 4,27,006 Twitter engagements
6. TV Star – Sidharth Shukla – 3,90,901 Twitter engagements
7. Journalist – Deepak Chaurasia – 18,88,720 Twitter engagements
8. Founders – Kunal Shah – 60,093 Twitter engagements
9. Comedians – Kunal Kamra – 11,46,111 Twitter engagements
10. Regional Cinema Star – Mahesh Babu – 7,32,964 Twitter engagements
11. Authors – Anand Ranganathan – 5,36,874 Twitter engagements
12. Investor – Mohandas Pai – 99,741 Twitter engagements
Said Twitteet co-founder Sandeep Amar: “Our social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level, a leader's Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
