News Broadcasting
Playwin’s Maharashtra launch to take two more months
MUMBAI: While Playwin Infravest’s Karnataka venture took off as per schedule, the online lottery’s Maharashtra entry may take a while more.
Playwin’s vice president marketing Sanjay Yashroy says that the Maharashtra lottery should make its appearance in another two months time. The company had earlier said that the Maharashtra lottery would be launched latest by September. According to media reports, Playwin has already appointed Ambience D’Arcy to handle the advertising for the Maharashtra lottery.
The Rs 3000 million online lottery venture from the Essel group has stepped up its outdoor advertising in Mumbai with hoardings proclaiming the possibilities of winning on the Lucky 3, which offers more winning combinations of the lottery numbers. The Lucky 3 draw, televised live on Zee, is in fact, the only show from among other shows which include lottery results – Khelo Number Khelo and Karvan Kismat Ka, which has made it to the top 100 shows in terms of ratings as per TAM.
Yashroy says that the company is not planning any fresh promotional or marketing activities currently as it is in the consolidation phase, and will initiate them once the date for the launch of the Maharashtra lottery is finalised.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
