GECs
Playwin’s Keno gets off to quiet start
MUMBAI: Playwin Infravest’s newest online game on the block, Keno, kicked off without much fanfare and promotions yesterday.
From the Karnataka online state lottery stable, Keno has been hailed as a more refined form of Tambola. “The more risk you take, the more you stand to win,” says Playwin CEO Sanjay Das. 20 of the available 80 numbers are picked out as winners in the daily draw, enabling participants to win that much more.
Apart from the lack of overt promotion (Keno’s siblings Lucky 3, Thunderball and Mahawin’s Lotto have already had extensive outdoor promotions), Keno will have to contend with a broadcast partner in Zee Music, a channel that has been awaiting a revamp for a long while.
The daily Keno draw will be held between 9 and 9.30 pm on Zee Music and Das believes the channel is a prudent choice as parent channel Zee TV is currently telecasting seven draws a week, including Karnataka’s Lucky 3. “Unlike serials, where viewers need continuity, Zee Music is a channel into which viewers keep flitting in and out and is ideal for Keno’s daily draw telecast,” says Das.
The clearance for the promotions has just come through, says Das, and a huge press and television campaign is about to be unleashed. Since the target group for Keno remains the middle class, railway stations are to form a major platform to promote the lottery.
Playwin is however pushing for a different image for Keno. “It is not a hardcore lottery game. It is more interactive, where the participant can play at 35 different levels,” says Das, “It is more of a fun kind of game.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
