e-commerce
Snapdeal engages experts from Indian Institute of Counselling for employee wellness
MUMBAI: Snapdeal, an e-commerce platform, has onboarded experts from the Indian Institute of Counselling experts to provide easy access to its employees who wish to seek counselling support to handle any issues of anxiety or stress in their lives.
Considering the current testing times with unprecedented uncertainties, it is natural for people to feel anxious. The initiative is an attempt to build a positive and relaxed frame of mind by providing access to mental health professionals who are trained and experienced in helping people deal with anxieties. The entire process is confidential and counsellors can be reached via a telephone number available to the team.
The company has also scheduled mental wellness awareness webinars for all its employees with experts from the industry. The webinar aims to support employees in functioning effectively, coping with day-to-day stress and being productive and positive as individuals.
Snapdeal has begun multiple initiatives to keep the team motivated and healthy from day one of the lockdown. One such program is ‘Hustle for Muscle’, created to encourage employees to stay healthy and fit. Each day a video displaying a different form of exercise or activity, such as at home Zumba, Yoga, Aerobics, etc., is shared with the team to help them kick-start their day on a high-energy note.
“At Snapdeal, the wellbeing of every team member is of paramount importance. We are encouraging and supporting team members in pursuing physical and mental well-being,” said a Snapdeal spokesperson.
With all teams working diligently from home, the company has also launched a Snapdeal Radio featuring curated songs to begin the day positively as well as a daily tip that makes WFH more productive and helps the teams balance their work and personal lives.
Additionally, Snapdeal has started fun games and contests such as Online Scavenger Hunt or “Ghar ghar mein talent hai”, wherein family members of teams showcase the talent hidden in their own homes. The “I Commit to a 21-day Miracle” was also launched, urging people to pick up a new activity or hobby that makes them happy and helps release suppressed stress created by the pandemic forcing people indoors. Other recent fun interactions are the introduction of childhood favorite games and engaging activities like Tambola etc.
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e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
