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PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar
Mumbai: Online gaming platform PlayerzPot has announced the extension of its association with cricketing stalwarts Smriti Mandhana and Bhuvneshwar Kumar as brand ambassadors. The sports stars were roped in by the brand in 2020.
Both Mandhana & Kumar will drive 360-degree communication through various campaigns and activities and promote the brand through their social media, the platform said in a statement. “This comes close on the heels of announcing a massive re-branding exercise,” it added.
“We are thrilled to announce that we have agreed to extend this successful association with Smriti and Bhuvneshwar by another term,” said PlayerzPot CEO Sunil Yadav. “We have another action-packed year ahead, and we could think of none better who understand our brand DNA and culture the way Smriti and Bhuvneshwar do. We look forward to another fantastic year of collaboration with them.”
Smriti Mandhana shared, “It is interesting to witness the remarkable growth of fantasy gaming in the country. I am delighted to be a part of PlayerzPot that has been at the forefront of this growth. The platform has been exceptional in building a strong connection with sports enthusiasts.”
Bhuvneshwar Kumar added, “I am excited to extend my partnership with Playerzpot. The brand has only grown from the time this partnership started. The category and the company are giving people an opportunity to take their passion to the next level. It is empowering & entertaining sports enthusiasts at the same time.”
Ahead of IPL 2021, Playerzpot recently launched a campaign with its brand-new logo, tagline, and groovy rap. The campaign proved to be successful for the brand with app downloads and user time per session zooming up, the platform said.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
