Cricketer says lasting brands outgrow creators and thrive on their own.
It is the first lubricant company to onboard a woman cricketer as a brand ambassador.
The company has also rolled out a new campaign #SuperCaptainGanguly.
The cricketing stalwarts were roped in last year as brand ambassadors.
The EV start-up looks to capture 10% of the electric two-wheeler market share by 2022