iWorld
Planet Marathi to launch Marathi OTT Platform
KOLKATA: Passionate filmmaker and producer Akshay Bardapurkar of Planet Marathi, actor Pushkar Shrotri, and music composer Aditya Oak are all set to launch Planet Marathi OTT, India’s one and only platform that curates Marathi content, exclusively for Marathi audience.
The world is experiencing a wave of digital transformation and every industry is adapting to it. The emergence of OTT has disrupted the experience of entertainment for the audience making it accessible, affordable, and uncomplicated. While many Indian OTT platforms have tried to be inclusive about regional content, Marathi craft is yet to see it’s high praise! Passionate filmmaker and producer Akshay Bardapurkar of Planet Marathi, actor Pushkar Shrotri, and music composer Aditya Oak are all set to launch Planet Marathi OTT, India’s one and only platform that curates Marathi content, exclusively for Marathi audience.
Marathi craft was yet to receive its rightful place in the digital space. Planet Marathi OTT’s tagline, ‘Ma Mancha, M Marathicha’ evokes a sense of pride as we will finally see the launch of an OTT specifically for Marathi audience. Planet Marathi OTT hosts a plethora of binge-worthy Marathi content like films, theatre, television shows, infotainment, educational content for kids, fiction, non-fiction, reality shows, and a lot more! It is the future of digital entertainment in the Marathi language. IOS and Android users globally will witness entertainment experience that meets international benchmarks with this app. Making premium subscriptions affordable for every household and viewing experiences simplified for all age groups, Planet Marathi OTT streams more than just regular entertainment. The OTT streams recreational content like karaoke songs, recipes, yoga, health, and live-fitness videos too! The somewhat neglected yet noteworthy Marathi content finally finds a rightful place on Planet Marathi OTT.
Talking about his dream project, Planet Marathi Seller Services Pvt. Ltd producer CMD Akshay Bardapurkar states, “Marathi films lack the edge in calculated box office releases. Planet Marathi aims to simplify this for talented filmmakers, who want to reach the global audience without worrying about consuming the budget on marketing the films rather than crafting it. Planet Marathi’s overarching vision is to create an ecosystem where Marathi films, filmmakers, artists, technical teams, and most importantly the language thrives”.
Planet Marathi Seller Services Pvt. Ltd actor and CEO Pushkar Shrotri defines Planet Marathi OTT as a ‘new-age entertainment’ solution. He adds, “We see a paradigm shift in the way content is being consumed today, the changing times are setting new archetypes in Marathi entertainment, OTT being at forefront of this movement. Marathi entertainment industry needed a call for action where an exclusive Marathi OTT is launched to cater to the entertainment needs of Marathi audience, Planet Marathi OTT will do exactly that!”.
“Planet Marathi honors the language, culture, and the spirit of Marathi! It gives us great honor to represent India’s one and only Marathi OTT. I am truly ecstatic to be a part of the team and we hope the audience will also love our offerings. It is a proud moment for me”, Music composer and Planet Marathi Seller Services Pvt. Ltd COO Aditya Oak states .
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
