News Broadcasting
Pittie Group launches news portal
MUMBAI: Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.
Venturing a step beyond only providing news, it enhances the reader experience by gathering and presenting researched facts that supplement the trending stories of the day, creating a platform for consumers to analyse and form their own informed opinion of the subject.
Pittie Group CEO Aditya Pittie said, “In an ecosystem where news is made sensational to grab more eyeballs, LatestLY envisages to fill the void of accurate and relevant information, especially for the youth, by enabling them with data to curate their own educated opinions. LatestLY will focus on the What, When, Where, Who, Why and How of a trending story and help the discerning readers with a detailed analysis that goes beyond just reporting of news.”
LatestLY chief strategy officer Rahul Shrivastava said, “While other players in the space report news, LatestLY sets itself apart by also offering ancillary information that augments the story. The website will host a series of in-depth long form articles curated by in-house domain experts and guest columnists along with short-form quick information pieces around the latest trends for daily consumption.”
The LatestLY website offers an extraordinarily intuitive user experience with easy navigation and an interface that enables discovery seamlessly.
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News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
