e-commerce
Pinned to the calendar PWL 2026 tickets go live on District
MUMBAI: When the bell rings this January, Indian wrestling fans will know exactly where to tap. The Pro Wrestling League has announced District by Zomato as its official ticketing partner for Season 5, with tickets for PWL 2026 now live on the platform. The league will run from January 15 to February 1, 2026, at the Noida Indoor Stadium, marking the return of franchise-based wrestling to the capital region.
To get fans through the doors early, the league has rolled out a 1+1 early-bird ticket offer valid for the first three days of sales. Ticket prices have been kept deliberately broad, starting at Rs 300 at the entry level and going up to Rs 2,500 for premium seating, striking a balance between mass access and a premium live-sport experience. In value terms, the pricing translates from a few hundred rupees to just over Rs 0.02 lakh, making PWL one of the more accessible indoor sporting events on the calendar.
Season 5 will see six franchises battle it out across a league and knockout format: Delhi Dangal Warriors, Haryana Thunders, Tiigers of Mumbai Dangal, Maharashtra Kesari, Punjab Royals and UP Dominators. The roster features a mix of Indian and international wrestlers, including Olympic medallists, world champions and emerging Indian talent, all assembled during what the league described as a record-breaking auction.
Speaking on the ticketing rollout, Pro Wrestling League CEO Akhil Gupta said the focus this season is firmly on the live fan experience. He noted that partnering with District by Zomato helps the league reach a wider audience through a smooth, familiar ticketing interface, while the early-bird 1+1 offer is aimed at encouraging first-time and returning fans to experience professional wrestling live.
Sanctioned by the Wrestling Federation of India, PWL has steadily carved out a space for wrestling as a prime-time spectator sport. With multiple double-header matchdays and evening fixtures planned, Season 5 is designed to keep energy levels high both on and off the mat.
As ticket sales open and the countdown begins, the league’s message is clear. Wrestling is back, the stakes are high, and for fans, the best seats in the house are now just a tap away.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
