News Broadcasting
Philips launches global Fifa World Cup preparation center
MUMBAI: In order to provide consumers with top-notch entertainment experiences, Philips has launched the O.G.P.F.W.C.PC. (Official Global Philips Fifa World Cup Preparation Centre) enabling football enthusiasts from India to gain information tips and entertainment surrounding the Fifa World Cup.
This preparation center is fully interactive, allowing visitors to “walk” through different rooms, much like a video game. While in each room, football fans will learn a variety of humorous and entertaining preparation tips pertaining to their Fifa World Cup experience, ranging from the best way to decorate a football home and celebrate a victory, to an online game that will award lucky fans with tickets to the 2006 Fifa World Cup.
A “room” in the preparation center has been made to meet the needs and demands of any football fan.
Some features that can be found on this site are:
Goal Celebration Preparation: In this room, visitors will see how fans around the world celebrate a goal or team victory, providing tips and ideas for fun-filled celebrations for any football fan.
Prepare to win: While visiting this room, football fans can play a football game and win tickets for Fifa World Cup.
Living Room Preparation: The living room is the most important part of Fifa World Cup home viewing; while in this room, fans will learn expert tips on the best way to prepare a living room for the critical matches in June.
The Preparation Center is live and fans can experience this exciting site by visiting www.philips.com/fifaworldcup, by clicking on the dedicated banner.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
