Sneha Jha promoted to associate director at KFC India

MUMBAI: Sneha Jha has been promoted to associate director – media and customer lifecycle management at KFC India, marking the latest milestone in her nearly decade-long journey with the quick-service restaurant brand.

In her expanded role, Jha will oversee the company’s media strategy while leading initiatives across the customer lifecycle, with a focus on strengthening acquisition, engagement and retention across multiple channels.

Her promotion follows her tenure as head of media and customer lifecycle management, a role she held from August 2024 to January 2026. During this time, she led media planning and buying, while shaping customer lifecycle strategies that supported the brand’s digital and marketing ambitions.

Jha’s rise within KFC India has been steady and wide-ranging. Since joining the company in 2016 as deputy brand manager for consumer insights, she has moved through a series of leadership roles spanning innovation, delivery strategy, e-commerce and lifecycle marketing.

Over the years, she has served as brand manager for innovation and insights, senior brand manager handling delivery and aggregator partnerships, and later as senior brand manager for customer lifecycle management and e-commerce. She went on to lead customer lifecycle management and owned e-commerce before taking charge of media and lifecycle functions at the head level.

Before entering the quick-service restaurant industry, Jha spent over three years at IMRB International as a senior research manager. There, she led quantitative research programmes for major brands including PepsiCo, Frito, GSK, Philips and Maruti.

With experience spanning consumer insights, digital marketing, media strategy and martech, Jha’s elevation signals KFC India’s continued focus on strengthening its marketing engine while deepening customer relationships in an increasingly digital-first landscape.