Gaming
Philips India launches the OneBlade Cup
Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces the launch of the OneBlade Cup – a thrilling tournament dedicated to discovering the next top BGMI team in India. This competition offers gamers and enthusiasts the chance to showcase their skills and compete for glory.
With this initiative, Philips continues to empower budding gamers to #MoveFearlessly both in their grooming routines and their gaming endeavors. The OneBlade Cup is more than just a tournament; it’s a celebration of talent, ambition, and innovation, encouraging Gen Z to push their limits and chase their dreams without hesitation.
Recognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world. This tournament is open to all, giving everyone the opportunity to compete against the best and prove their mettle.
Commenting on the launch, Philips Indian subcontinent’s business head – personal health Deepali Agarwal said, “At Philips, innovation is our driving force. We are not just about products; we are about experiences that resonate deeply with our audience. With the OneBlade Cup, we are diving headfirst into the world of dynamic youth, those who live life fearlessly and demand solutions that match their pace. Our commitment to empowering them is unwavering. The OneBlade Cup is more than just a tournament; it is an opportunity for participants to showcase their talent, take on new challenges, and achieve greatness.”
Commenting on Philips’ entry into one of India’s biggest esports IPs, BGMI Masters Series (BGMS), NODWIN Gaming co-founder and MD Akshat Rathee said “Philips is one of the largest legacy brands globally, and for them to integrate further into the esports space with their own tournament, recruitment of young talent and giving them a chance to compete on a large platform like BGMS 2024 is a testament to their commitment. This development is monumental and will have a notable impact on the overall Indian esports ecosystem. We at NODWIN are thrilled to partner with Philips in facilitating the tournament and look forward to hosting Team OneBlade at BGMS 2024!”
Philips has a longstanding commitment to innovation, continuously offering cutting-edge solutions to its consumers. By partnering with prominent gaming brands for OneBlade, Philips is dedicated to inspiring today’s youth to #MoveFearlessly, embracing their unique identities and passions through gaming and grooming.
The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. The competition is fierce, and only the best team will earn the Philips sponsorship and qualify for BGMS.
Register yourself and your team now for the OneBlade Cup 2024 by clicking on the microsite: https://philips.nodwingaming.com/
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
