Hindi
Pepsico renews strategic partnership with PVR
MUMBAI: PepsiCo India, the leading food and beverage company, has renewed its strategic partnership with multiplex major PVR Limited.
As part of this 5-year partnership, PepsiCo India will be the official ‘Pouring Partner‘ for carbonated soft drinks, health drinks, juice based drinks, beverages, packaged juices and water at all the 166 PVR screens spread in over 22 cities across India.
With this, PepsiCo India intends to strengthen its position as a food and beverage player in the organised multiplex category.
PVR Ltd chairman and managing director Ajay Bijli said, “The 15 years of association with PepsiCo have been truly fruitful and we aim to take it to the next level by announcing PepsiCo as official ‘pouring partner‘ for carbonated beverages, packaged juices and water at all our outlets across India. The range of beverages that PepsiCo offers is vast and at the same time it is popular amongst the movie aficionados. With popularity of the brand across target audiences, we see this partnership as a long and successful one.”
The two parties had launched integrated marketing programmes around the likes of the 2011 Cricket World Cup and the recent Change the Game campaign.
The partnership also pioneered the Pepsi + Popcorn combo for cinema-goers with its own separate communication developed by the brands. The partnership will help strengthen PepsiCo India‘s efforts in garnering consumer insights, feedback and trials for new product development and engagement ideas, the company said.
PepsiCo India CEO – Beverages Praveen Someshwar said, “Our association with PVR has only grown manifold over the last 15 years. With more than 25 million footfalls in 2011-12 and an increasing pan India presence, this association further consolidates our presence across the organized multiplex category. PVR is a valued strategic partner and will play a pivotal role in building scale, visibility and greater consumer engagement opportunities for our beverage brands. We look forward to working with PVR to help the combine, garner an increasing revenue share of the category over the next five years.”
Beverages from PepsiCo India include brands like Pepsi, Mirinda, Mountain Dew, 7UP, Nimbooz Masala Soda, Lehar Evervess Soda, Slice, Gatorade and Aquafina.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
