iWorld
PCCW Media launches Now E OTT platform
MUMBAI: Hong Kong-based media company PCCW Media has launched an over the top (OTT) platform Now E that will have several Asian dramas, movies, sports and Hollywood content to offer.
It has partnered with several companies such as HBO, MOViE MOViE, Now Baogu, Viu, etc. The upcoming FIFA World Cup 2018 will also be available for watching. From July, all Hollywood and Asian content would be available on a pay per rent basis.
Users can start downloading later this month from the Google Play Store or Apple App Store. Each user can add up to five devices and watch two streams concurrently. The content can also be viewed on TV via Airplay or Chromcast.
PCCW Media Group managing director Janice Lee said, “PCCW Media is very excited to add a new member to our media service family. Now E means ‘Easy, Entertainment, Everywhere’ which will be a perfect fit for the individual with millennial lifestyle. Today, modern viewers consume more online video than other audiences. They prefer watching online for greater flexibility and demand for personalised content. We are confident that Now E will stand out from the rest as the most preferred OTT service as Now E is a single OTT platform which provides exclusive Asian and international movies, dramas and world-class sports events.”
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e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
