e-commerce
PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia
MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 – 34 in Mumbai, Bengaluru and Delhi as per CouponDunia’s half yearly report Decoding Metro Shoppers.
The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 – June 2015.
The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.
Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, “Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that’s how we collated the data and came to the observations.”
There was no association with any marketing agency for data collection informed Tandon.
“The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,” informed Tandon.
Commenting on the release of the report, Tandon said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper.”
Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:
Bengaluru Shoppers
· Ola Cabs are most popular in Bengaluru than other cities
· Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting
· PayTM is the most popular brand among the age group 25-34
· In Bengaluru, most searched brands by men is ebay.in and by women is PayTM
· Bangalore is the second city who prefers saving more by using coupons
· Mobile penetration in Bengaluru is 68 per cent
· Favourite days to shop are Tuesdays and Weekends
Mumbai Shoppers
· Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi
· PayTM is the most popular brand among the age group 25-34
· Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting
· Favourite days to shop are Wednesday and Weekends
· In Mumbai, most searched brands by men is PayTM and by women is Dominos
Delhi Shoppers
· Delhi leads in mobile penetration with 76 per cent across other cities
· Favourite days to shop are Wednesday and Weekends
· In Delhi, most searched brands by men and women is PayTM
· Delhi prefers saving more money by actively searching for coupons
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
