DTH
Pan Asian Mobile TV consortium formed
MUMBAI: SK Telecom, TOSHIBA , Glocal Media, and International Mobile Broadcasting Pte. Ltd. have announced the formation of the Pan Asian Mobile TV consortium to enable digital multimedia broadcasting for mobile operators in the region.
Trials are set to begin in early 2007 with leading mobile operators in Asia, asserts an official release.
Masashi Suenaga TOSHIBA said, “The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea.”
SK Telecom vice president J.H. Kah said, “The Pan Asian Mobile TV initiative will open a window of opportunity for the mass in the Asia Pacific region to enjoy a buffet of global contents ubiquitously through their mobile handset. This multilateral, cross-cultural initiative will exemplify the vision of a united Asia.”
Project leader Tom Navasero added, “The Pan Asian Mobile TV consortium is the region’s first enabler for a regional mobileTV service. The initiative will contribute to the public by providing mobile learning, and disaster prevention media. Pan Asian Mobile TV will be able to contribute to the mutual understanding and the unification of this region through content reciprocity.”
Glocal Media CEO Dennis Young said, “Glocal Media is very excited to be the content partner in this mobileTV consortium, we believe strongly that mobileTV is the next big thing and Asia is the place to do it. It offers us content owners a new distribution path to reach our customers and at the same time an opportunity to develop brand new forms of content that will be specific to mobileTV.”
SK Telecom is Korea based mobile communications company with more than 20 million subscribers. Toshiba deals in digital multimedia broadcasting and is the founder of MBCO (Mobile Broadcasting Company in Japan). Glocal Media is a content aggregator. International Mobile Broadcasting is the holder of Asian mobile TV licenses and spectrum.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
