News Broadcasting
Pakistan’s Evernew Entertainment looking to grow business from India
MUMBAI: Cooperation between India and Pakistan is not just happening on the cricket field. Pakistan based media and entertainment company Evernew Entertainment was at the recently concluded Frames convention scouring for business opportunities.
Its core business areas include media marketing, television production and event management.
Speaking to Indiantelevision.com the company’s executive director Mohammad Jerjees Seja said that the company was in talks with several Indian parties. They included a television production house as well as an event management agency. He was optimistic that something would come through in a couple of months with the possible signing of a memorandum of under4stadning. He however declined to name the companies in question.
“The entertainment that India and Pakistan people like has lots of common ground. We are looking at co-producing an entertainment show which will play well on both sides of the border. We are also looking at organising seminars, award shows and music concerts in India. The latter will give further exposure to Pakistan artistes not just in India but also in other countries across the world.”
“We expect to grow by 50 per cent this year. Over the past 18 months 10 cable and satellite channels have come up with Pakistan. This represents a growth of 200 per cent. As you can imagine there is a huge opportunity for us. The entertainment sphere has grown by 16 per cent. However Pakistan could use international creative and technical expertise. “
The company’s client list includes the Zee Network in London, Ary digital, Indus TV Network. It has produced shows like the drama serial Mehndi and Jaisse Janti Nahin. As far as media innovations are concerned Seja said that it was the first to have pioneered the use of original soundtracks for television dramas. It also claims to have been the first to have used the outdoor medium in a big way in Pakistan to create awareness about its products.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
