I&B Ministry
Over Rs 400 crore spent on Bharat Nirman campaign in three years
NEW DELHI: The United Progressive Alliance (UPA) spent a total amount of Rs 411.91 crore between 2011-12 and 2014-15 through the Information and Broadcasting Ministry to publicise Bharat Nirmal programmes.
The amount spent in 2014-15 was only Rs 32.23 crore as against Rs 188.88 crore for the previous year. The amount spent in 2011-12 was Rs 87.78 crore and that in 2012-13 was Rs 103.02 crore.
I&B Minister Prakash Javadekar told the Lok Sabha today that there was no plan at present to undertake any campaign under the umbrella of Bharat Nirman.
The promotion through I&B Ministry was part of the media outreach strategy under the plan sub-scheme titled “People’s Empowerment through Development Communication Conception and Dissemination” by the Directorate of Advertising and Visual Publicity.
While a sum of Rs 48 crore was spent covering 6444 newspapers and Rs 96.19 crore was spent on 125 television channels in 2013-14, no campaign was launched in 2014-15 as the Model Conduct had come into force in view of the General Elections in May.
I&B Ministry sources said that the amount of Rs 32.23 crore for 2014-15 related to old bills.
I&B Ministry
Prasar Bharati sets EPG standards for DD Free Dish platform
New specs define 7-day guide, LCN mapping, and device compatibility.
MUMBAI: Your TV guide just got a backstage pass structured, scheduled, and far more in sync. Prasar Bharati has released detailed technical specifications for Electronic Programme Guide (EPG) services on DD Free Dish, laying down a standardised framework for how channels and programme information are organised and delivered. At the core of the update is a defined EPG data structure, covering genre-based categorisation, scheduling formats, and Logical Channel Numbering (LCN). The aim is simple: make navigation less guesswork and more guided experience across the platform’s over 40 million households.
The specifications also introduce a seven-day programme guide window for each channel, alongside clear rules for channel grouping and LCN mapping effectively deciding not just what you watch, but how easily you find it.
On the technical front, the document outlines requirements for Program Specific Information (PSI) and Service Information (SI), including descriptor usage across tables such as PAT, BAT and NIT. It further details service lists and network linkage parameters, giving OEMs and developers a clearer blueprint for integration.
Importantly, the framework is designed to work seamlessly with television sets equipped with in-built satellite tuners, enabling users to access DD Free Dish directly without additional hardware, an incremental but meaningful step towards simplifying access.
The platform will continue to operate on GSAT-15 transponders, using MPEG-4 compression and DVB-S2 transmission standards, ensuring continuity even as the interface evolves.
While largely technical, the move signals a broader push towards standardisation and user-friendly discovery in India’s free-to-air ecosystem because sometimes, the real upgrade isn’t what’s on screen, but how easily you get there.
