iWorld
OTTplay Awards returns for its second grand celebration
Mumbai: The OTTplay Awards, India’s most prestigious recognition of outstanding achievements in the realm of over-the-top content, is back with its much-anticipated second edition, presented by Danube Properties Dubai. In an ever-evolving digital landscape, the OTTplay Awards continue to honour excellence and innovation, setting the gold standard for the Indian OTT industry.
The OTTplay Awards 2023 promises to be a night to remember, featuring a star-studded lineup of guests. The purple carpet event at the iconic Taj Lands End in Mumbai is scheduled to kick off at 8:00 pm on 29 October 2023, offering an unparalleled glamour quotient.
This year, the OTTplay Awards proudly announces its telecast partnership with Colors Infinity, adding an extra layer of grandeur to the event. With this collaboration, the awards ceremony will reach an even wider audience, celebrating the brilliance of Indian OTT content across the nation.
The OTTplay Awards will recognize achievements across a remarkable over 30 categories, encompassing all genres. The event’s one-of-a-kind distinction is its mission to celebrate India’s diverse cultural landscape, making it the first-ever PAN-INDIA OTT Award – truly embodying the spirit of “One Nation, One OTT Award.”
The prestigious awards night will witness the presence of the who’s who of the OTT industry, from celebrated actors to visionary directors, talented writers, and producers who have contributed to the growth and success of India’s digital entertainment landscape.
“The OTTplay Awards have always been about acknowledging and appreciating the incredible talent that the OTT platforms have brought to the forefront,” said OTTplay CEO and co-founder Avinash Mudaliar. “This year, our focus remains unwavering, as we celebrate excellence in every genre, reinforcing the idea that content knows no boundaries. We are delighted to be hosting our second edition of the awards, and we look forward to the presence of some of the most iconic names in the industry.”
As the anticipation builds for the OTTplay Awards 2023, the stage is set for a remarkable evening that will shine a spotlight on the brilliance and innovation of India’s ever-evolving OTT industry. With the promise of iconic guests and a record-breaking number of categories, this event marks a significant milestone in the digital entertainment landscape.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
