iWorld
OTTplay announces a free trial for its starter pack including seven OTTs
Mumbai: AI-based OTT recommendation and content discovery platform OTTplay has announced a free trial for its ‘starter pack,’ which includes seven OTTs. The platform has achieved over 17,600 signups for its ‘starter pack’ subscription plan. Viewers can choose from romance, sci-fi, thrillers, and documentaries on OTT platforms such as Hallmark Now, Dust Sci-Fi, Docubay, Tastemede+, Shorts TV, Fuse+, and Curiosity Stream that are available to the Indian audience for the first time. With the latest AI-powered technology, the platform aspires to democratise the content offered across OTT platforms, thus empowering the users to discover the content they most likely enjoy.
OTTplay provides users with content from its extensive library, which includes over 65,000 web series, movies, and shows spanning 18 different genres and multiple languages. The platform has integrated cutting-edge AI software to provide users with insightful suggestions and built the feature independently.
OTTplay co-founder & CEO Avinash Mudaliar said, “The promotion of our unique offer is vital to elevating connection with the audience. OTTplay has today disrupted the entertainment industry with phenomenal content that brings the best of entertainment to audiences worldwide. Given the growing popularity of OTT platforms, we wanted to ensure that OTTplay was available to a wider audience so that they could fulfil their wish to watch all the world’s content. As a brand, we strive to provide premium content to viewers worldwide, and we look forward to contributing to the audience and offering it a platform to reach the pinnacle of success.”
OTTplay is a streaming platform that allows audiences to access their favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 55+ OTTs producing incredible content across genres and languages.
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
