iWorld
OTT platform Goose launches its freemium plan
Mumbai: OTT platform Goose has announced the rollout of its latest freemium plan, marking a significant step towards making live TV and VOD streaming accessible to all. With this launch, Goose aims to redefine the industry landscape by offering essential features at no cost, empowering businesses of all sizes.
The freemium plan offers unparalleled value, providing users with a 100 per cent free option that includes essential features to kickstart their streaming service journey. Designed to facilitate a seamless operation and launch, this plan caters to both newcomers and established players, fostering an inclusive environment for growth and success.
Freemium simplifies the process of importing television or video content and sharing it with a worldwide audience. Key features of Goose’s freemium plan include:
● No expiration
● 50 channels availability
● Access to limited features
● Catchup TV of 10 per cent live channels
● 1 TB VOD storage
● Compatibility with Android STB/Phone
● Member site availability
● Goose DRM
● One device connection at a time
● 1000 monthly users for free
Goose created its freemium plan, focusing on enhancing the competitiveness of small businesses and content creators. By eliminating financial barriers, it empowers users to bring their apps to market swiftly and efficiently.
With its commitment to democratising live TV and video streaming services, Goose OTT invites businesses to experience the power of freemium and unlock new opportunities for growth and innovation.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
