GECs
OTT originals not faring well on TV: BARC-Nielsen
MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they haven’t found the expected audience, according to BARC-Nielsen report. OTT digital shows haven’t performed well for the HSM urban audiences. All the shows have seen a drop compared to pre-Covid2019 time as well as the earlier week 14.
Hotstar show Hostages, which airs at 10.30 pm on Star Plus, got 255,000 impressions in the HSM urban in week 15-16 while the timeslot had 547,000 impressions in week 14 and 2,987,000 impressions in the pre-Covid time for the same time slot. The show on air before Covid2019 was Ye Hai Chahatein.
Baarish on Zee TV at 9 pm saw 750,000 impressions in week 12-15 while the same time slot a week earlier got 3854,000 impressions in week 14. The timeslot had 3898,000 impressions in the pre-Covid time. This replaced its flagship Kumkum Bhagya.
Karrle Tu Bhi Mohabbat on Zee TV at 8 pm got 837,000 impressions in week 12-16, while the timeslot had 7293,000 impressions in week 11 and 6650,000 impressions in pre-Covid time for the same time slot. The pre-covid time aired Guddan Tumse Na Ho Payega.
Kehne Ko Humsafar Hain on Zee TV at 10.30 pm got 497,000 million in week 12-16, while in week 11, this timeslot had 2228,000 impressions and the slot had 1654,000 impressions in pre-COVID time. Ishq Subhan Allah aired in this timeslot in the pre-covid time.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
