iWorld
Ormax StreamView steps in to decode India’s OTT viewing habits
MUMBAI: India’s OTT boom has no shortage of numbers, but clarity has often been missing. Ormax Media is now stepping in with Ormax StreamView, a syndicated measurement product designed to offer an independent, consistent snapshot of what audiences across India are actually watching on streaming platforms.
With OTT platforms following varied and often selective disclosure practices, StreamView aims to bring order to the chaos. Starting January 5, 2026, the service will release a weekly list of the top 50 most-watched OTT properties in India, published every Tuesday and covering viewership from the previous week.
The tracker focuses on long-form content across the OTT spectrum, from originals and theatrical films to general entertainment shows, non-fiction, sports and news. Short-form formats such as reels, shorts, songs, trailers and micro-dramas are deliberately left out. The coverage spans all Indian and international languages, reflecting the true sprawl of India’s streaming appetite.
In Ormax’s definition, a ‘view’ is not a casual scroll-by. It counts any individual who has watched a title for at least 30 minutes in a given week in India, setting a clear and comparable benchmark.
Behind the numbers sits a three-step hybrid research model. This includes an online OTT viewership tracker, an in-house panel that logs daily viewing behaviour, and statistical projections based on Ormax’s established OTT audience report. At launch, the methodology covers more than 2,500 respondents every week, with plans to scale up to 5,000 by mid-2026.
From April 2026, StreamView will widen its lens further with target group-specific reports. These will break down viewing patterns by segments such as Connected TV users, gender, geography and media affluence.
Ormax Media founder and CEO Shailesh Kapoor, said the timing could not be better. “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability and credibility to OTT viewership reporting in India, especially as advertising becomes central to the category.”
Ormax Media head of business development for streaming, television and brands Keerat Grewal, adds that the initiative builds on years of groundwork. “We began tracking OTT viewership in 2022 with a focus on originals. StreamView takes this much further by reporting across all major OTT content types, from sports and GEC programming to films and web series. It offers platforms, creators, advertisers and agencies a steady, third-party view of what is truly being watched, week after week.”
In a market obsessed with views but short on common ground, Ormax StreamView is positioning itself as the scorecard India’s streaming wars have been waiting for.
iWorld
Govt pushes live events sector to Rs 196 billion by 2028
LEDC roadmap targets 15–20 million jobs and global hub status by 2030
MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.
Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.
At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.
States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.
Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.
Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.
For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.
