News Broadcasting
One Tap Wonder as TV9 Clicks with Google’s Global Spotlight
MUMBAI: When it comes to logging in, less really is more and TV9 Digital has proved just that. In a rare nod from Silicon Valley’s finest, Google has spotlighted the Indian news platform in a global case study for its swift, smart, and successful rollout of Google One Tap sign-in.
The feather in TV9’s cap? Over 2 lakh user registrations in just 60 days. No passwords, no confusion, no drama just a single click and straight into the news. The result? Fewer drop-offs, happier users, and a treasure trove of first-party data.
The case study from Google highlights how this friction-free feature supercharged TV9 Digital’s user acquisition and retention. It wasn’t just about the numbers, though. The richer data allowed for smarter personalisation think curated newsletters, targeted alerts, and reader experiences that feel like they were written just for you.
Emphasising that innovation TV9 Network’s DNA chief growth officer Raktim Das said, “Being recognized by Google in a global case study is a proud moment for us. It underscores our commitment to combining journalism with cutting-edge technology to deliver a superior experience to our digital audience.”
Das added: “Google’s partnership on Google One Tap has been instrumental in our user acquisition strategy, delivering a seamless sign-up experience. The resulting 200,000 registrations in 60 days demonstrate the immense potential of this collaboration. We see this as a significant opportunity to further leverage this partnership for enhanced audience engagement and first-party data growth.”
March was already a milestone month for TV9, with 138 million unique visitors recorded on ComScore. But this Google case study has turned a strong run into a standout moment, positioning the brand not just as a news destination, but as a tech-forward leader in digital publishing.
As platforms everywhere scramble to future-proof their audience strategies, TV9’s “One Tap” masterstroke shows that when it comes to engagement convenience really is king. Or in this case, news you can trust with a single click.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
