iWorld
One Take Media Co set to bring ‘Undercover’ in India
Mumbai: Korean series has already vowed the Indian audience and now it is time to make way for some stellar Bulgarian shows. Bulgarian dramas are receiving immense love from Indian viewers. And now, viewers can enjoy their favourite Bulgarian shows in their own regional language. The Mumbai-based content production house and distribution hub, One Take Media Co (OTMC) is all set to bring the popular Bulgarian series “Undercover” in eight regional languages in India.
Viewers will be able to stream “Undercover” in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Punjabi.
“Undercover” follows a specially trained agent, who has been appointed to the most dangerous mission in Bulgaria, that is to go undercover in the gang of the most wanted mafia. The agent has to encounter a lot of challenges to look like he is a part of the criminal world. A lot of unexpected twists lead to uncovering the identity of the undercover agent.
The popular Bulgarian crime drama is a global hit and won The Golden Umbrella Award in the ‘Best Series’ category.
OTMC provides content and value-added services to leading DTH, cable, OTT, and TV channels in India and abroad, which are not only limited to Hollywood films but spans tons of shows including kids animation films and series, celebrity-based cooking shows, Korean drama series, and international shows.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
