iWorld
One Take Media launches Bhaktiflix OTT App
Mumbai: After the immense success of the OTT app Playflix K-Drama, One Take Media Co. has now entered the devotional space with Bhaktiflix, an OTT app dedicated to devotional songs.
One Take Media aims to give its viewers an immersive experience in the spiritual and devotional world with peaceful music and soulful lyrics and has now joined the Bhakti Movement with Bhaktiflix.
The Bhakti movement is quickly spreading across India for its noble teachings and the musical way of recitation, a great way to remember Indian deities in daily routine. OTMC’s Bhaktiflix app features famous devotional singers and a vast library of bhajans spanning traditional and modern genres; these devotional songs are not just in Hindi but also in various Indian regional languages, along with spirituals chants, popular shlokas, gurbaanis and kirtans.
Shamoly Khera, Jt. Managing Director, One Take Media Co. said, “In India’s bhakti movement, music certainly has become the vehicle of stepping into spirituality and devotion. The power of devotional music is beyond imagination. It’s worth noting that in today’s fast-paced world, spiritualism and god-devotion is being embraced with open arms. Devotional music has gathered immense popularity and will undoubtedly continue to rise.”
OTMC’s devotional app Bhaktiflix is now integrated with OTT play and various other platforms. It is also available for download on the App store.
For enquires: info@onetakemedia.in
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
