iWorld
One Take Media announces new OTT app Playflix
Mumbai: The global production & distribution house, One Take Media, is all set to step into the OTT space with its new app, Playflix.
Playflix is a content-streaming OTT app with a subscription model and is one of the first apps in India to offer international drama content in 11 Indian regional languages.
Playflix boasts more than 2,000+ premium Korean shows as well as Turkish, Spanish, Russian, Bulgarian, and Chinese dramas—these are available with English subtitles and in the Hindi language, Tamil, Telugu, and Kannada.
Playflix assures high quality HD and new content every week.
One Take founder & CEO Anil Khera said, “Playflix arrives at a perfect time when the Hallyu wave has taken over the Indian subcontinent. These shows have a 40-episode format, have great production quality, award-winning actors, and the production is aesthetically pleasing to a wide audience.”
Amongst other international dramas, Turkish, Spanish, Russian, Ukrainian, Bulgarian, and urban Chinese dramas are getting popular with the young audience, and Playflix is the go-to app for all this content.
Aside from such handpicked international content, Playflix also has entertainment for children aged two to fourteen. These animation shows and animation movies are award-winning and hand-picked with more than 2500+ episodes available in English, Hindi, Tamil, Telugu, Marathi, Bengali, and Punjabi languages.
It is also the only app to showcase Hollywood movies in English, Hindi + 9 regional languages like Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati, Punjabi, and Bhojpuri.
The introductory subscription offer for the launch is Rs 99 per year. Playflix is available for download on the Google Play Store for Android users and the Apple Store for iOS users. For those who wish to enjoy a full-screen experience, Playflix is also available on Amazon Fire TV.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
