iWorld
Olympic Gold Quest and Twitter together share the journey of Indian Olympians
MUMBAI: Olympic Gold Quest, a not-for-profit foundation supporting the training and preparation of India’s top athletes, has joined forces with Twitter to let Indian fans be part of journey with the Olympians and Olympic sports they support. Throughout the lead up to, during and after the Rio Olympics, Indian fans will be able to immerse themselves in the Rio experiences of their favourite Olympians across Twitter, Vine and Periscope
#ReadyForRio Periscope Series
Starting 23 June, Olympic Gold Quest will be taking fans into the world of Indian Olympics with a regular #ReadyForRio Periscope series from the Twitter India Blue Room leading up to the Games and from Rio during the Olympics, where Viren Rasquinha will host Twitter chats with athletes and other guests.
#KnowYourStar Video Series with Athletes
Athletes supported by Olympic Gold Quest will be answering fun and interesting questions in a rapid fire video quiz series on Twitter.
#TrainWithOGQ on Vine
The Olympic Gold Quest Vine account will take fans into the inside world of Indian Olympic training with a regular series of six second Vine videos. These looping videos will highlight the Olympian training experience like never before, from the intensity of athlete training to the fun behind-the-scene moments.
Olympians on Twitter
Each of the athletes supported by Olympic Gold Quest be active on Twitter in the lead up to the Olympics. Fans can follow their journey by subscribing to this Twitter List that also includes the accounts of the Olympic Gold Quest founders, board, management and more.
Olympic Gold Quest CEO Viren Rasquinha said, “Our mission is to build a movement for Olympic sports in India. We are excited to partner with Twitter to ensure that well-wishers of Indian Olympics anywhere in the world will have the best access to the team with interactive video experiences.”
Twitter head of sports partnerships Aneesh Madani said, “Twitter has democratized sport and is the best place for fans to see what’s happening in the lead up to the Olympics. There has been a 400 percent growth in video consumption across Twitter, Vine and Periscope over the past year and Olympic Gold Quest’s commitment to bringing the story of Indian Olympians to life with Twitter video is great to see.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
