News Broadcasting
NTO 2.0: Sony revises tariffs in new RIO effective 1 April
Mumbai: Sony Pictures Networks India (SPNI) has published its new reference interconnect offer in compliance with the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0 effective from 1 April.
The broadcaster owns and operates 16 channels and has revised tariffs for its Hindi GECs, sports, Hindi movie, kids and infotainment channels.
Previously priced at Rs 19, SPNI has revised the MRP of its Hindi GECs Sony SAB (Rs 23) and Sony Entertainment Television (Rs 24), and sports channels Sony Six (Rs 20), Sony Ten 1 (Rs 20), Sony Ten 2 (Rs 20), Sony Ten 3 (Rs 12) and Sony Ten 4 (Rs 12). Earlier priced at Rs 2, it has hiked the tariffs for its kids’ channel Sony Yay! and infotainment channel Sony BBC Earth to Rs 3. It has also slashed the pricing of its Hindi movie channel Set Max from Rs 15 to Rs 12.
As per NTO 2.0 regulations, Trai mandated that a channels’ MRP must not exceed Rs 12 for it to be included in any bouquet.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
