DTH
Nortel, Vodafone Spain to demonstrate the evolution of 3G
MUMBAI: Communications services provider Nortel and Vodafone Spain will be demonstrating mobile calls at 3.6 megabits per second at the 3GSM World Congress 2006 in Barcelona, Spain. The event takes place from 13 to 16 February.
At these rates customers have access to higher speed broadband than the majority of European fixed broadband connections operating at two megabits per second, providing truly mobile broadband connectivity while 1.8 megabits per second will initially be rolled out commercially.
Nortel has upgraded Vodafone Spain’s UMTS network covering the World Congress location in Barcelona to deliver live HSDPA (high speed downlink packet access) services to a select number of customers’ handsets and laptop datacards across the 3GSM world congress event. Both Vodafone Spain and Nortel will use the HSDPA network to support demonstrations for customers and organisations about the mobile services that they can expect to benefit from when the solution is rolled out.
In addition, further demonstrations of the potential of UMTS services in spare spectrum at 900MHz will be given at 3GSM to illustrate its potential use in delivering better mobile broadband coverage. Vodafone and Nortel support the authourisation of 900MHz for UMTS services in various European regions,
including Spain, to increase the availability of mobile broadband services.
UMTS in the 900 MHz band is a cost effective way of delivering high-speed mobile coverage by providing up to 60 per cent site reduction savings in rural areas as well as improved quality of service through enhanced in-building penetration by 25 per cent in urban areas.
Corporate demonstrations of HSDPA and UMTS will use 3G datacards in laptops to show how employees can use mobile broadband to stay connected to corporate networks and benefit from secure connectivity that provides instant messaging, large file data transfer as well as new applications for the mobile workforce.
Demonstrations of the consumer applications for HSDPA will involve new handsets with high quality live TV, High Definition video on demand, MP3 streaming and presence awareness amongst groups of friends. Vodafone director global radio and access networks Fergal Kelly says, “Vodafone has seen a huge increase in the number of 3G (UMTS) users in Spain in the last few months, with Christmas being a very busy period
“Providing a clear evolution of these services in both speed, by upgrading to HSDPA with Nortel, and coverage, through the potential use of the 900MHz spectrum in Spain is vital to highlight where our services are moving and how we are going to continue to delight our customers into 2006 and beyond.”
Nortel VP GSM/UMTS portfolio Alain Biston says, “As we lead the transition of HSDPA from the laboratory into live, commercial, deployments, we are working hard with operators such as Vodafone to highlight the personal and work benefits increased broadband mobile coverage can bring.
“At 3GSM World Congress, we are aiming to show how to bring true Enterprise mobility and connectivity to Europe as well as how to deliver the entertainment services of the future.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
