I&B Ministry
No CAS Bill discussion due to RS uproar; debate anytime time available
NEW DELHI: The fate of conditional access system is becoming increasingly uncertain – something that was looking highly unlikely about a fortnight back when information and broadcasting minister Sushma Swaraj was pushing full steam for the passage to amendments in the CATV Act in the Upper House of Parliament.
The cable TV network Regulation Amendment Bill 2002, slated to be taken up in the Rajya Sabha (Upper House) today, could not be done today as both the Houses of Parliament were adjourned for the day on Monday without transacting any business. Reason: Opposition uproar over the Indian Express expose on the doling out of petrol pump dealerships to ruling party members as well as coalition partners of the government by the petroleum ministry under the alleged directives of the Union petroleum minister Ram Naik. A vociferous Opposition stalled question hour.
As per the latest information available is that the issue will be taken up as soon as the Rajya Sabha is able to find the time to debate the issue. That means that it can even come up tomorrow if the current ruckus going on in Parliament cools down. Something that looks highly at the moment though.
Today’s trouble arose as soon as the House met for the day with a determined Opposition raising anti-government slogans like istifado, istifado and loot liya, loot liya (resign and plundered).
As the uproar continued for 10 minutes, Deputy Chairperson of the Rajya Sabha Najma Heptulla adjourned the House for the day.
The Lok Sabha was also adjourned for 15 minutes after it plunged into turmoil over the same issue with an unrelenting Opposition demanding Naik’s resignation.
Government officials told indiantelevision.com this afternoon that it has to be seen when the Bill gets re-listed in the RS now. “If the Opposition continues to stall proceedings of the House over other issues, then the CAS issue may not get discussed at all,” an I&B ministry official indicated.
However, there seems to be unanimity amongst Opposition members of the Rajya Sabha, especially the CPM and the Congress, that the CAS issue needs to be referred to a parliamentary committee to be discussed further as some issues in the Bill need thorough examination.
Nilotpaul Basu of the CPM, a member of RS, in private is understood to have said that their meeting with Swaraj last week was “inconclusive” and that the minister was unable to satisfactorily explain Opposition queries on freedom of media, specially electronic media, and that the government was attempting to muzzle the media in the aftermath of the Gujarat communal violence by bringing in censorship in the form of CAS where the government will decide which free to air channels will be aired in which part of the country.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
