GECs
Nivedita Basu joins Dangal as vice president – fiction
Mumbai: In a strategic move aimed at bolstering its creative portfolio, Dangal, a leading general entertainment channel (GEC) under the Enterr10 Television Network, has appointed Nivedita Basu as vice president – fiction (Hindi, Oriya, Bangla). With an illustrious career spanning over two decades, Basu’s return to the GEC space is set to usher in a new era of innovation and content excellence for Dangal.
Known for her stellar contributions at Balaji Telefilms, where she helmed iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay, Basu brings an impressive repertoire of over 100 television shows. Her expertise in audience engagement, content creation, and production management positions her as a driving force in Dangal’s ambitious expansion plans across regional and national markets.
Expressing her enthusiasm, Basu stated, “Joining Dangal is an exciting new chapter in my career. With its strong reputation and commitment to creating impactful content, I look forward to contributing to its continued success. Meeting Manish Singhal, whose visionary leadership has made Dangal the number one Hindi GEC channel, has further fueled my excitement. I am thrilled to collaborate with him and the talented team at Dangal, and I am eager to explore opportunities to expand the channel’s portfolio with innovative and engaging projects.”
In her previous role as senior vice president (Content) at Atrangii, Ullu, and Hari Om App, Basu transformed brands into household names, turning them into profit-making entities. She also spearheaded the launch of India’s first devotional channel, Hari Om, marking a significant milestone in her career.
Dangal’s reputation for delivering diverse, engaging programming is expected to benefit greatly from Basu’s industry acumen and creative vision. Her leadership will focus on overseeing ongoing projects, exploring growth opportunities, and shaping the strategic direction of the channel’s fiction content.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
