GECs
Nitin Vaidya made Smile TV business head
MUMBAI: Alpha Marathi senior vice president Nitin Vaidya has been given the additional responsibility of Zee’s newly launched channel Smile TV. He has been made the business head of Smile TV.
Subsequently, Alpha Marathi head of all India sales Sujay Kutty will take on the additional responsibility of Smile TV all India sales head. Alpha Marathi assistant vice president programming Ajay Bhalwankar has been given the additional responsibility for programming of Smile TV.
Both Kutty and Bhalwankar will continue reporting to Vaidya. Vaidya has 17 years of experience in print and electronic media business. Vaidya, who began his media career as a newspaper journalist joined the Zee network as Zee News bureau head in 1998. Then he moved to Alpha Marathi as channel manager.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
