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Nintendo president challenges developers to create bold new games

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MUMBAI: Interactive entertainment firm Nintendo president Satoru Iwata spoke to more than 3,500 video game developers gathered at the annual Game Developers Conference in San Jose, California a few days ago.

He dwelt on the need for the industry to take a fresh approach to the creation of video games and to expand the market beyond traditional video gamers. He provided further background, anecdotes and strategy behind the company’s innovative and unique controller for their next home console (code-named Revolution).

He said Nintendo will provide developers with the tools they need to disrupt the traditional methods of game creation, much as the company already has.

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These tools include the controller for Nintendo’s next home console. This lets users control the action on their television screens through the motion of the controller itself. The controller lets game developers create new kinds of gaming experiences, ones that enhance the experience for hard-core gamers while making video games more accessible and less intimidating to novices. The new forms of innovative software that can be created by any size developer will be made available for download via Revolution’s Virtual Console service.

He said, “This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we’re creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

Iwata also announced partnerships with Sega and Hudson to offer downloadable access to their classic games via Revolution’s Virtual Console. Revolution owners will be able to relive their past gaming glories from the Sega Genesis console by playing a best of selection from more than 1,000 Genesis titles, as well as games sold for the TurboGrafx console (a system jointly developed by NEC and Hudson). These games join Revolution’s access to 20 years of fan-favorite Nintendo games from the NES(R), Super NES and Nintendo 64 eras.

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Iwata also revealed for the first time that a new game called The Legend of Zelda: Phantom Hourglass would be released for Nintendo DS later this year. Iwata, a game developer himself, revealed behind-the-scenes stories about the development of three key initiatives.

For the industry leading Nintendo Wi-Fi Connection, internal engineers and developers overcame a series of hurdles to make the system seamless and flexible enough to allow players to choose to play wirelessly either with friends or against unknown opponents.

The Nintendo Wi-Fi Connection reached one million unique users in just 18 weeks, nearly five times the adoption rate
of the leading online game console network. He described a pivotal meeting in coming to agreement on development of the incredibly popular “brain games” in Japan. A leading Japanese scientist attached a sci-fi-looking wired helmet to a Nintendo staffer and then visually demonstrated stimulation of brain activity as the staffer played prototype software.

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Finally, he described the hundreds of sketches, dozens of prototypes and company-wide collaboration that led to the final form of the unique Revolution controller system, which resembles a traditional TV remote control. He called the related research and manufacturing costs of the new control system “our method to disrupt the market…realizing a new way to connect a player to his game.”

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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