DTH
Nielsen, DirecTV to test measurement of interactive viewing
MUMBAI: US pay TV service provider DirecTV and researcgh firm Nielsen have entered into an agreement to test the development of information.
This will enable them to understand the daily viewing behaviors, trends and characteristics of customers who use DirecTV’s interactive television services.
In developing its new metrics for measuring interactive usage, Nielsen will use aggregated and anonymous clickstream data from a new television measurement panel of 300,000 DIRECTV interactive customers. Information from the test could lead to an enhanced consumer experience and the creation of more valuable interactive opportunities for advertisers.
DirecTV adds that it respects the privacy of its customers. Unless customers provide consent through an opt-in process, DirecTV only provides viewing data on an aggregated and anonymous basis.
DirecTV Entertainment executive VP Eric Shanks says, “As the DirecTV interactive TV space continues to rapidly evolve, we need to develop a complete and accurate understanding of how our customers use these services. Through our test with Nielsen we hope to develop the usage information our programming and advertising partners need to take full advantage of our interactive platform and reach their target audiences in a truly unique way.”
The agreement is the first of its kind to be announced since the creation of Nielsen DigitalPlus, a new service created by Nielsen to help clients better understand information opportunities available through consumer interaction via digital set top boxes.
Nielsen senior VP Scott L Brown says, “This agreement with DirecTV is an exciting new opportunity to gain valuable insight into how new technology is influencing the behavior of interactive satellite subscribers. The television industry is at the very beginning of understanding the uses and applications of expanding digital services. Nielsen is using our full resources to help clients create valuable new uses for their digital information.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
