Kids
Nickelodeon’s anniversary party to blend with PROMAX&BDA opening
MUMBAI: Viacom’s kids’ entertainment brand Nickelodeon is all set to blow out the candles on its birthday cake. The channel is planning a grand 25th anniversary celebrations which will feature a cocktail reception on the opening night of PROMAX&BDA on 23 June at Rockefeller Center in New York.
“We are thrilled the folks at Nickelodeon have chosen the opening night of this year’s highly anticipated PROMAX&BDA to celebrate the network’s 25th birthday with many of the people who have watched Nick grow to be one of the most recognizable brands in entertainment,” PROMAX&BDA president Jim Chabin is quoted as saying.
As reported by Indiantelevision.com, Nickelodeon is currently undergoing ‘rejuvenation treatment’ in India. The channel, which has been struggling to make its presence felt in the last four years of its existence here, is now planning a huge marketing campaign, brand tie ups and a massive publicity drive as part of its resurrection plan. MTV Networks India managing director Alex Kuruvilla had hinted that Nick would be up and running by the end of 2004.
The channel is consciously undergoing a hipper image change, having dropped the ‘Nickelodeon’ nomenclature in favour of the crisper Nick in ads. 12 hours of Hindi have already been introduced, and if the initiative works, the channel could well add more hours to the desi lingo programming in the coming months, say sources.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
