Kids
Nickelodeon US hits record with SpongeBob ‘Best Day Ever’ marathon
MUMBAI: Nickelodeon’s SpongeBob SquarePants all-day marathon titled “Best Day Ever” which was held on 10 November, earned the network it’s most-watched and highest-rated total programming day in its history, averaging 1.9/4.4 million total viewers (P2+).
An official release issued by the channel stated that overall, during its total programming day (from 6:30 a.m. to 10 p.m. ET/PT) on 10 November, Nick averaged a 7.6/2.5 million kids 2-11, a network high average in terms of kid 2-11 viewers, and a 7.5/1.5 million kids 6-11.
The Nickelodeon celebration of the happy-go-lucky sponge began on 9 November at 8 pm featuring viewers’ top 100 cartoon picks, and culminating in an all-new “Best Day Ever” SpongeBob SquarePants special on 10 November at 7:30 pm ET/PT. The marathon was followed by the network premiere of the Paramount Pictures/Nickelodeon Movies feature film, The SpongeBob SquarePants Movie at 8 pm ET/PT.
The “Best Day Ever” special recieved an average of 12.0/4.0 million kids 2-11, 12.8/2.6 million kids 6-11 and 6.7 million total viewers. The SpongeBob SquarePants Movie averaged a 13.3/4.4 million kids 2-11, 14.6/2.9 million kids 6-11 and 7.3 million total viewers, adds the release.
The marathon kicked off on Thursday with the initial telecast on 9 November at 8 pm – 9 pm earned a 7.1/2.3 million kids 2-11, 7.7/1.5 Kids 6-11, with 3.9 million total viewers (P2+). The portion of the SpongeBob SquarePants marathon on Nick at Nite (9 p.m. to 11 p.m.) increased ratings and delivery by triple digits among kids 2-11 and 6-11 with a 5.3/1.8 million K2-11, an increase of +204 per cent, and 6.1/1.2 million K6-11, an increase of +188 per cent. An average of 3.2 million viewers tuned in during primetime, with 831,000 adults 18-49.
The “SpongeBob Best Day Ever” game went live on 9 November and in three days, generated 1.3 million game plays and more than 867,000 unique visitors. SpongeBob’s “Best Day Ever” full length music video was the number-two video of last week on TurboNick (Nov. 6 to Nov. 12) generating more than 1.4 million streams, with 471,000 unique visitors. The “Best Day Ever” promotion video on TurboNick ranked within the top 10 videos on the broadband player during the same time period with 370,000 streams, adds the release.
In addition, during the week of 6 November, Nick.com experienced a +35 per cent increase in unique visitors over last year, and page views were up 16 per cent over year ago levels. TurboNick also witnessed a +327 per cent increase in streams over year ago levels. Activity increases can be attributed to the online campaign surrounding the SpongeBob “Best Day Ever” television event (source: Omniture SiteCatalyst 2006 & 2005).
Leading up to the “Best Day Ever” event, Nickelodeon invited kids to vote (beginning Oct. 5) for their favorite SpongeBob SquarePants cartoons on a new super-site http://www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes. The super-site received almost 5 million streams and 3.2 million votes. The fans’ votes determined the order of the 24-hour marathon leading up to the premiere of the “Best Day Ever” special. Overall, SpongeBob’s “Best Day Ever” campaign was the most successful online campaign for the property to date.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
