Kids
Nickelodeon ups Crosby to SVP strategy and business development
MUMBAI: Nickelodeon has named Dominique Crosby as Nickelodeon and MTVN Kids & Family Group senior vice president strategy and business development. The announcement was made by executive vice president strategy and business operations Sarah Kirshbaum Levy, to whom Crosby will continue to report.
“With her gift for strategic thinking and process organisation, Dominique has been a major contributor to the growth of our business. She’s a talented executive whose proven leadership will insure greater coordinated strategic thinking across lines of business and that all of our strategy and business development activities get value added input and oversight,” said Kirshbaum Levy.
In her new role Crosby will oversee all strategy and business development at Nickelodeon and MTVN Kids and Family Group and will be responsible for identifying, analysing and recommending new business opportunities, as well as providing long-term strategic analysis and vision for existing lines of business.
Crosby joined Nickelodeon’s business development team in 2001 as director strategy and business development and was named vice president in 2002. She has spearheaded the strategy work for Spike TV’s repositioning, Nickelodeon’s long range plan and Nick’s digital television networks’ positioning and expansion. She was also a key player in vital projects including Nickelodeon’s acquisition of the online site Neopets and MTV Networks’ foray into Video-on-Demand.
Prior to joining Viacom, Ms. Crosby was an Associate in J.P. Morgan’s Venture Capital and Private Equity group focusing on the telecommunications, technology and media industries, and also worked in the mergers and acquisitions and debt capital markets departments.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
