Kids
Nickelodeon to launch latest edition of ‘Together For Good’ campaign
Mumbai: Kids channel Nickelodeon is set to launch the next edition of its global campaign ‘Together For Good.’ The core thought of the initiative is to tell kids to shed their stress, take a break and do what makes their heart and mind happy, said the channel.
The initiative will also be associated with the Early Childhood Association of India (ECA) and its subsidiary for primary education – APER, a non-profit body that works towards childhood advocacy.
The campaign will be amplified through partnerships, social media and engagement with mommy bloggers and advocacy groups. Some eminent and expert partners like Lil Yogi’s, Synchrony India and Artsphere will engage with kids all through the duration of the initiative with tools on what kids should do when they are feeling stressed using alternative methods like art, yoga, and visual therapies. Nickelodeon is also hosting a Facebook Live on 20 March called “Nurturing Young Minds” with these experts.
“At Nickelodeon, we always put kids first and understand the constant and infinite pressures they are faced with, especially in these challenging times,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We have always believed in leveraging our influence and reach for the betterment and well-being of our young viewers. Our latest edition of ‘Together For Good’ addresses a concern that is extremely important and requires attention. We are certain that our initiative will strike a chord with kids and their parents and are hopeful that the solutions and messages we seek to deliver will help children unwind, relax and be happy.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
