Kids
Nickelodeon promises bigger, louder awards show this month
Children’s channel Nickelodeon may be struggling to find its niche audience in India, but the situation in America is quite different.
The Kids Choice Awards (KCA) show 2002 scheduled to take place on 20 April in Los Angeles will see media personalities and products targeted at the youth compete for honours. The show covers film, television, books, music and sports.
The show is clearly meant to be an antidote to serious counterparts such as The Academy Awards which aired last week on Star Movies.
In a bid to extend the brand identity, the channel has announced the KCA 2002 Sweepstakes. Viewers have to tune in to Slimetime Live on 8 April from 4 – 6 pm (ET) and dial the 1-800 number that flashes on the screen. Five grand prize winners get a limousine trip to the event. As consolation, 500 other winners get T-shirts connected to the event.
KCA’s fifteen categories include Favourite Female /Male Butt Kicker, Favourite Male Athlete and Favourite Book. Stars competing in the different categories include Sarah Michelle Gellar Buffy The Vampire Slayer, Oscar winner Angelina Jolie Girl Interrupted, Jackie Chan nominated for Rush Hour 2, Jennifer Aniston of Friends fame and golf legend Tiger Woods.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
