Kids
Nickelodeon partners with Ayush Ministry to promotes physical & mental well-being on Yoga Day
Mumbai: Viacom18’s Nickelodeon take ‘Yoga Day’ celebrations a notch higher by bringing back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the blissful world of Yoga. The kids entertainment channel partners with Ayush Ministry for the initiative.
As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga! Moreover, kids’ favourite
Commenting on associating with Nickelodeon for third year in a row, the Ministry of Ayush joint secretary Kavita Garg said, “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”
Speaking on bringing back the initiative, Viacom 18 Kids TV Network head marketing Sonali Bhattacharya said, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioural change in them. With #YogaSeHiHoga, we aim to imbibe the life changing benefits of yoga in kids from a very early age. It is our privilege to associate with the AYUSH Ministry, year-on-year, who actively advocate the importance of having a healthy mind and body. With a commitment towards our young audiences, this year too, we look forward to inspiring kids to lead a more relaxed and stress-free life, be it physically, mentally or emotionally.”
The Nicktoons have been actively advocating the benefits of yoga, inspiring kids towards a healthier and balanced life. In 2019, the campaign saw Motu & Patlu perform yoga with prime minster Narendra Modi along with 40,000 people at Prabhat Tara Ground and partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’, attended by over 10,000 yogis with Nicktoons Shiva& Rudra in attendance. Last year, owing to the pandemic, Nickelodeon celebrated ‘Yoga Day’ virtually in partnership with the AYUSH Ministry and highlighted the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, and videos, followed by a nationwide contest that reached out to over 6,30,000 mothers and kids through digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. To ensure wide spread awareness and to promote yoga ahead of International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
